Course overview
1. Google Ads Basics and Account Setup
1 hr
2. Google Ads Fundamentals and Metrics
49 mins
Understanding CTR, CPC and key Google Ads metrics
Google Ad Rank and Quality Score
Search network vs display network in Google Ads
Google Ads bidding strategies explained
Negative keywords
3. Keyword Research and Ad Structure
53 mins
Google Keyword Planner
How to find high-intent keywords using Google Trends
Understanding keyword match types
Google Ads ad groups explained
How to search keywords using ChatGPT
Creating Google Ads using ChatGPT
4. Google Ads Assets
34 mins
Introduction to Google Ads assets
Sitelink assets explained
Call assets setup
Callout assets explained
Structured Snippet Assets
Lead form assets in Google Ads
5. Tracking, Conversion and Remarketing
55 mins
Buying domain and hosting for tracking
Creating a Google Tag Manager account
Lead form conversion tracking
Call conversion tracking in Google Ads
Website remarketing using Google Tag Manager
Google website visitor remarketing
Linking Google Ads with YouTube
YouTube remarketing audience setup
6. Search Ads Mastery
1 hr
Google search ads setup
Lead generation campaigns in Google Ads
Call-only ads setup
My Business search ads campaign
7. Display Advertising
1 hr
Introduction to Google display ads
Creating Google display campaigns
In-market audience targeting in display ads
Placement targeting in the Google Display Network
8. Google Business Profile
20 mins
How to create a Google Business Profile
How to grow a Google Business Profile organically
9. YouTube Advertising
55 mins
Introduction to YouTube ads
YouTube skippable ads setup
YouTube non-skippable ads setup
Video views campaign for YouTube Shorts
Efficient reach campaign for Shorts
10. Advanced and Automation Campaigns
56 mins
Performance Max campaign explained
Demand generation campaigns in Google Ads
App install campaign setup
Google Ads transparency center explained
Advertiser account verification process
11. Shopping and E-commerce Ads
24 mins
Creating a Google Merchant Center account
Product feed creation for shopping ads
Google shopping campaign setup
12. Recap
7 mins
Google Ads optimisation checklist
